We have just launched Waltham's free potential check. It looks like a simple box on the homepage. In reality, it is the beginning of an analysis and lead engine that can connect public signals with concrete products and collaborations.
01 · Value before selling
The customer receives something useful immediately
The user enters a web address. The system reads publicly available information and investigates documented market signals. The initial check shows potential customers and partners, digital improvements, and opportunities across AI, automation, PR and positioning.
The power is not the box. The power is that it begins with the customer's own reality.
The result is an initial assessment, not a guarantee or finished strategy. But it is a far better place to begin than a generic sales message.
02 · From finding to product
Every signal can become a concrete next step
A weak digital signal can lead to a Website Improvement Sprint. Relevant companies can lead to a Market Intelligence Sprint. A visible workflow can become an AI Opportunity Review. An overlooked story can become a PR Opportunity Scan or an executive positioning programme.
The potential check therefore works as analysis, product selector and lead generator. The customer sees the opportunity first. We can then offer the smallest meaningful piece of help to investigate or realise it.
03 · Two directions
One company in — or hundreds at once
On the homepage, one company analyses itself and becomes a warm inbound lead. Internally, the same engine can review hundreds of web addresses, find the clearest needs in each segment and prioritise companies where a concrete approach could genuinely create value.
It changes cold outreach into informed outreach: We do not need to begin with what we want to sell. We can begin with something relevant we have already discovered.
04 · Built to grow
Every new check can become a new product
The engine can continuously gain new modules: export readiness, Google visibility, social media, expert positioning, news angles, AI suitability, customer journeys, partners or entirely industry-specific signals.
The user experience remains simple: Enter the website. Receive real findings. Choose what is worth pursuing.
05 · An open invitation
Relevant to agencies, consultants and specialists
The potential check does not only have to create work for Waltham. Web agencies can use it to identify relevant improvement projects. PR advisers can discover stories and profiles. AI specialists can identify workflows. Market professionals can find segments, customers and partners.
We are therefore interested in partners with strong expertise, proprietary data sources or concrete products that can connect to the engine. The model is simple: A documented signal finds a real need, and the right specialist helps the customer move forward.